Persona Social Media Platforms

The task was to find which social media my KFC persona would use and explain why.

Liam

Liam is most active on TikTok and Instagram, with YouTube as a secondary channel. People aged 18–24 are among the heaviest users of TikTok and Instagram, especially for short-form videos and trending items. These are the platforms where Liam sees food memes, late-night deals, and quick promos pushing him to order fast, usually on an app.

Paula 

Paula primarily uses Facebook and YouTube, some Instagram. For the adults aged between 30-45 years, Facebook is much more usable than for their younger counterparts, especially when it deals with offers, recommendations, and practical information. YouTube will also work well for this section, since that's a service being commonly used across all the adult age ranges. Therefore, this makes Facebook and YouTube much more perfect for family bundles, app promos, and messaging about convenience.

Fran 

Fran spends most of his time on Instagram and Twitter, supplementing with YouTube for food reviews. Visual platforms attract a younger adult audience more, and food-focused content shares especially well on such platforms. Instagram and TikTok are where new menu items, limited-time offers, and influencer content get the most attention, which fits Fran's habit of trying and sharing new food.

Beth 

Beth is probably most active on Instagram and YouTube, with Facebook as secondary. The adults in the 25-40 age range commonly use Instagram for lifestyle and health information, as well as YouTube for deeper information. These channels will work better to describe lighter menu options, ingredients, and balance. This is because the kind of messaging Beth seeks out before engaging with a brand will be about lighter menu options, ingredients, and "balance."